Photo by Katherine Gundlach

Hi, I’m Micah.

I’m a writer, mother, and women’s health advocate.

Follow me on Instagram here.

 
NOV PHOTO DUMP (and a hot take) When you wait on your sons like that’s your whole job you’re setting them and their future partners up for failure ⚠️ I think this is common in #boymom and moms of boys. We carry on gendered expectations
It’s come up in our eight-year marriage more than once, but never more than the period during which I was breastfeeding our prematurely, newborn son at all hours of the night and day, insisting that EL sleep through the night so he could functi
Join me for a (late!) cabbage harvest and root cellar tour … @larsenandson overhauled our ancient — but very functional— root cellar this fall. And, like everything he does, it is excellent 🤌🏻🤌🏻 We run the hobby farm togethe
MICROFEMINISM — how small, everyday, personal acts contribute to equality. ‘Tis the season to counteract the extra, gendered emotional labor of the holidays with lil’ relational checks and balances on the patriarchy. Emphasis on t
 
 

My Core Values

No. 1

Opening My Backpack

Most women I know walk around with an “invisible backpack” filled with their woman-centric experiences: eating disorders; gender discrimination; the intimate partner violence; motherhood, fertility, and infertility … and those backpacks are heavy.

I challenge myself to open my backpack and share the stories I wish I’d heard when I was younger. Most “backpack” topics are considered taboo, but when we’re open and honest about our experiences, they’re less of a burden and show us all that we’re not carrying ours alone.

No. 2

Shine Theory

Y’know how we all get ahead? With collaboration instead of competition. Shine theory, coined by Ann Friedman, says:

“If you don’t shine, I don’t shine.”

When we shine on other women by supporting, collaborating, and investing in/with other women, we all shine brighter.

No. 3

Big-T Truth

Let’s be honest, marketing pros and business coaches are a dime a dozen. And we’ve all got good stuff to offer! But here’s where I’m different:

I don’t teach my clients strategies based on anecdotal advice or one-off opinions (little-t truth). I’m a trained social scientist with published research in social psychology. I’m an expert in behavioral economics, and I tell you how to create an engaged audience of ideal customers based on how people’s brains work (Big-T Truth).

  1. “Little-t truth” = one person’s experience

  2. “Big-T Truth” = data and hard facts

If you’re interested in what makes people tick, think science is cool, or are a fan of Ologies, Hidden Brain, TED Radio Hour, or Freakonomics … I’m the gal for you.