Use Google Trends to keep tabs on what the world is searching for, so you can create content that meets your ideal customers' needs and gets your business in front of the right eyeballs. Google Trends can continually inspire fresh, engaging content based on current events, social media trends, pop culture, and world news, so your business stays relevant.

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This 15-minute Facebook Live is part of a weekly series of content tutorials in our Facebook Group for women creatives.