Week 2
Building your list with lead magnets
Last week, we nailed down your customer journey and talked about CTAs to move your audience from platform to the next.
This week, let’s talk about how you’ll grow your email and/or SMS lists with a lead magnet, or a tool you offer in exchange for contact information.
Key Concepts
Lead magnet
List-building
Email automation
SMS
What is a lead magnet?
You can grow a list of ideal almost-customers with a lead magnet.
A lead magnet is an incentive you offer to your audience in exchange for their contact information (usually an email address).
A good lead magnet:
Solves a problem for your ideal customer
Is specific
Is actionable
Is immediately available
Shows your value
You can offer a lead magnet on your social media or website, inviting your audience access to it in exchange for their contact info. They can fill out a form and get redirected to a page with a download, or have a download sent directly to their email. A lead magnet is usually a PDF or a video.
From your ideal customers’ end, it may look like this:
Visiting your Instagram profile
Seeing the title of your lead magnet in your bio
Clicking the link in your bio, which takes them to a page on your website
They enter their email and are automatically sent your lead magnet
Then, you add them to your email list and send them great marketing emails, so you:
stay top-of-mind
stay engaged
create a connection
Common lead magnets:
Guides
Checklists
Templates
Unexpected lead magnets:
Signature recipes
Pre-loaded shopping carts
Curated playlists
VIP event access
Contests and giveaways
Week 2 Homework
Create a lead magnet concept that will provide value for your ideal customer or client (IC) in exchange for their contact information (email address and/or phone number).
Decide where you’ll offer it for download or access (like in your social media bio or website)
Submit homework
